Thank you for contacting the Czech Apache bicycle brand. We deeply apologize to Native Americans (and others) who were negatively touched by the brand's presentation on the recent bicycle market in Germany and other similar marketing. In Czech society, we have learned a lot of stereotypes from popular fictional sources, including books/films by Karl May. Among other things, with immediate effect, we withdraw the "Scalp" model. At the same time we will not present our models wearing costumes and we will not use the photos of Indian Chiefs.